At this time development of us cellular phones more increased with add new applications a compatible. Only in one decade, mobile phones have become a versatile tool can use by public. At this time, the phone can function as a radio, television, voice recorder, video recorder, multimedia player and can decisive direction. Now most of the applications in computer can be used on mobile phones. 

Mobile operators will lose in the competition, if not able advantage of all capabilities of computers and mobile devices together. Just look the development of Blackberry, which is actually a mobile phone which was given special programs. Just only, Blackberry has a uniqueness that lies in the PIN, which can be used to communicate through a variety of applications.

An example, chatting with BlackBerry Messenger, sends the location and position as object and sends the file. Blackberry finally become fashion and give inspirational phones other brands to imitate the form of Blackberry. Lately, some brands of mobile phones also provide a chat facility special with mobile phone other users. Has become a new trend in the cellular world, the needs of communication service users have moved from phone to data service.

This opportunity should be utilized by mobile operators, if want won the competition in the cellular world. In the United States, until now still selling paging services to provide the latest information. Example, sports information, stock indexes and weather information. To provide these services, mobile operators must conduct cooperation with various parties, and customers can sign up through SMS with price affordable.